If your business is in a high traffic area then you want to make sure you stand out from nearby shops.
Business signs are a great way to attract interest and also build brand awareness. Unfortunately, not all sign services are created equally, so you need to make sure you spend your money wisely.
Top 5 Tips for a Great Business Sign
1. Remember your sign is a form of Communication to your business audience
It sounds simple, yet many business owners forget this. Your sign should reflect your attributes and competitive advantage. This is another reason to have it professionally designed by a sign writer. First and foremost, you should understand your target audience and carve into a specific niche.
2. Have good Lighting
This goes without saying, but have you ever noticed the amount of signs that are darkly lit and unreadable? Probably not, because you don’t see them, but they're out there. Make sure your not missing out on potential business by appropriately lighting your sign. Great vibrant colors do not hurt either, as long as they are aesthetically pleasing and not too obnoxious.
3. Make it short and simple
Do not overload your sign with too much information. Poorly designed logos will also detract from your sign. Signs shops are notoriously bad for creating logos (not all of them – but most). Instead, why not get your logo professionally designed by an expert? They are very cost effecient, but most importantly, provide an excellent return on investment. Your logo makes the first impression and retains your brand identity.
4. Be sure it’s big enough to be read from a distance
Be sure to check with your city office on sign regulations and ordinances. However, make sure your sign is legible from nearby vantage points and high traffic areas. Get as much exposure as you can.
5. Change it occasionally
You wouldn’t necessarily need to change the whole sign. Logo’s, color schemes, shapes should all remain consistent. However, it helps to add additional information about your business whenever possible. New sale going on? New event taking place? Adjusting this information may help your ability to get noticed by passer-bys.
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